Malundo Kudiqueba – Manchester
SIC Notícias is doing journalism the British way. Anyone who follows channels like Sky News or LBC will immediately recognize the style: fast-paced, sharp questioning, and direct confrontations with political and societal figures. If they keep this up, I have no doubt—they’ll become Portugal’s leading news channel. What’s interesting is that this style isn’t exactly new. In Portuguese politics, André Ventura has been mastering it for years. The leader of Chega has built his communication method on bluntness, confrontation, and controversy. And whether one likes it or not—it works.
What Ventura does in politics—stirring public consciousness, polarizing opinions, placing the spotlight firmly on himself—is, to a certain extent, what SIC Notícias is now doing in journalism. Of course, there are significant differences between the two. SIC maintains the institutional moderation expected of a news outlet; Ventura, on the other hand, thrives on radicalism and constant tension. But in terms of style—and I emphasize, style—the similarities are clear: both reject political correctness, challenge conventions, and are unafraid to press on society’s open wounds.
This is not a criticism—quite the opposite. I truly admire SIC Notícias and acknowledge the transformative role it has played in the Portuguese media landscape. The channel has raised the level of public debate, exposed the contradictions of those in power, and given a platform to topics once overlooked. It’s a kind of journalism that awakens, provokes, and invites reflection.
Ventura, meanwhile, zigzags through rhetorical detours and inconsistent proposals, lacking a clear governance agenda but with an undeniable talent for dominating media space. The difference lies here: SIC Notícias informs and enlightens, while Ventura often confuses and agitates.
Still, the parallel holds: both have realized that in a world saturated with information, style can be just as important as content. And both have adapted to the new reality of fast-paced, emotionally driven information consumption. The future of journalism—and of politics—may lie here: immediate impact, strong narrative, constant presence. It’s up to each of us to discern who does it in service of truth… and who does it in service of themselves.
Manchester, 22 May 2025
Malundo Kudiqueba
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